2024年5月2日发(作者：荣耀magic4口碑崩塌 太差)

A Behavior Model for Persuasive Design

BJ Fogg

Persuasive Technology Lab

Stanford University

bjfogg@

Abstract

This paper presents a new model for understanding human

behavior. In this model (FBM), behavior is a product of three

factors: motivation, ability, and triggers, each of which has

subcomponents. The FBM asserts that for a person to perform a

target behavior, he or she must (1) be sufficiently motivated, (2)

have the ability to perform the behavior, and (3) be triggered to

perform the behavior. These three factors must occur at the same

moment, else the behavior will not happen. The FBM is useful in

analysis and design of persuasive technologies. The FBM also

helps teams work together efficiently because this model gives

people a shared way of thinking about behavior change.

General Terms

Design, Measurement, Experimentation, Human Factors.

Keywords

Persuasion, behavior change, simplicity, motivation, persuasive

technology, captology, triggers, persuasive design

The Need to Understand Behavior Change

The tools for creating persuasive products are getting easier to use,