2024年5月5日发(作者：电驴用什么下载)

New Social Media Vs Traditional Media Media Essay

Can you spot the difference between new media and traditional media? The

traditional media consists of prints and broadcasts such as newspapers, magazines,

radio broadcasting books and CDs etc. On the other hand, social media, which

grows with technology, includes the use of Twitter, social networks as well as blogs

–using internet as a platform. Not only has advanced technology facilitated

internet consumption, it has also promoted new media to the extent that majority

now believe new media will one day succeed traditional media. New media has the

foundations of traditional media in serving the same purpose, similar procedures

in gathering information and sharing the same audiences; however, it may succeed

traditional media due to the differences in the freedom of speech, coupled with

social networking services entitled to users and the hastened speed broadcasting.

The purpose of new media is very much built on the traditional media. Both

new media and traditional media have the same objective – to keep you informed.

It does not matter if you read a newspaper or magazine, or even webzines, also

known as e-newsletters. Both media platforms serve to provide news and articles

to inform you of the happenings around the world. Books you find in libraries and

online communities like Wikipedia offer you bits of facts for your general

knowledge, providing basic knowledge on certain topics. We are also alerted

about fashion trends through both media platforms. The television programme,

Entertainment Channel, is no different from the fashion website, Chictopia, in

providing insights to the latest fashion trends. (The People's Fashion Destination –

Chictopia, 2010) Besides global news, the information both new media and

traditional media provides extends to advertisements as well. Both media

platforms provide advertorial information for readers of prints, broadcasts and the

online community. When you flip through a consumer magazine, you will notice

advertisements on jewellery, cosmetics and even clothes on different pages.

Similarly, banners and pop-ups on various websites you visit are methods of

advertisements on the internet.

Even though advertisements account for 70% of the revenue produced by

newspapers, there has been a declined in the printing of newspapers due to lack of

advertisements. (G. E. Belch & M. A. Belch, 2004, p. 392) The truth is technology

has made internet a better alternative for marketing and advertising. Thus,

companies tend to use internet platforms over print or broadcast media to achieve

branding. Based on website Clickz, each one of us receives an estimate of 5000

commercial messages daily. (Massey, 2010) However, it is impossible to view 1000

advertisements from the number of newspapers or magazines that we read,

inclusive of advertisements on televisions and radios. Therefore, new media might

exceed old media with the use of technology, as can be seen from the ease of

advertising.

Another similarity in traditional media that extends to new media is the

tedious method of gathering information, drafting and proofreading. In order for

the newspaper readers and e-newsletter viewers to obtain only the correct news,

newspaper companies engage reporters, journalists and editors in order to print a

factual article without mistakes. (U.S. Bureau of Labour Statistics, 2010) Similarly, to

uphold reputation as well as to ensure that the electronic sources tally with the