2024年4月16日发(作者：)
大数据技术在企业管理中的应用（英文中文双语版优质文档）
With the advent of the digital age, big data technology has
become an indispensable part of enterprise management. Big
data technology can help companies better understand the
market and customer needs, formulate more scientific
decision-making plans, and improve the competitiveness of
enterprises. This article will discuss from three aspects: the
application of big data technology in enterprise management,
the advantages of big data technology in enterprise
management, and the development trend of big data
technology in enterprise management.
1. Application of big data technology in enterprise
management
1. Market Analysis
Enterprises can use big data technology to conduct market
analysis. Through the collection and analysis of massive data,
companies can understand market needs and trends,
formulate more accurate marketing strategies, and improve
sales efficiency. For example, through the analysis of social
media data, companies can understand user preferences and
needs, and provide guidance for product development and
marketing.
2. Customer Management
Big data technology can help companies better manage
customer relationships. Through the analysis of customer data,
enterprises can understand customer needs and preferences,
formulate more personalized service plans, and improve
customer satisfaction. For example, through the analysis of
customer behavior and consumption data, companies can
provide personalized recommendation services to increase
customer stickiness.
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