2024年4月23日发(作者：)

文献出处：Monastiriotis V, Hardiman N. Austerity measures in crisis

countries—results and impact on mid-term development[J]. Intereconomics, 2015,

8(5): 19-32.

原文

The Commercial bank development strategy under the background of Internet

financialization

Monastiriotis V, Hardiman N

Abstract

Represented by the Internet in the modern information technology, especially the

third-party payment, mobile payment，social network, search engines, big data and

cloud computing, has a disruptive influence on many areas of human economic life

(such as book, music, retailing etc.). It also has a significant impact on the business

mode，profit mode and service mode of traditional commercial banks. Internet

financial has gained rapid development in 2003. On the one hand, taking the

advantage of information, electronic commerce companies extend the business to the

financial areas, such as third-party payment and network leading etc. On the other

hand, large commercial banks constantly innovate; accelerate the development and

product marketing of e-commerce, mobile payment and other businesses, to supply a

variety of financial products and services.

Keywords: Internet finance; City commercial bank; Business development strategy

1 Introduction

1.1 The Internet financial financialization and the Internet

Generalized financial refers to the issue of all and credit currency, storage,

exchange, settlement and financing related economic activity; And narrow sense of

financial, generally refers to the accommodation of monetary, so-called monetary

accommodation, refers to the funds in various financing transfer process between

market subjects. This article take the narrow financial, that is to say, financing based

on the Internet to achieve financial methods can be called the Internet.

The financialization of the Internet for Internet companies, especially

e-commerce platform company as a platform of merchants provide more value-added

services such as payment, investment and financing, such as financial services, is

married and some financial functions, namely Internet financialization.

1.2 The financial Internet, finance, Internet and direct bank

Financial Internet refers to the traditional commercial Banks face the Internet

enterprise competition, have to strengthen the business transformation to respond, one

is through the strength of the business and product innovation, to carry out online

banking, telephone banking, mobile banking, mobile payments and other business,

traditional business network, mobile; The second is to speed up the self-built

e-commerce platform construction, relying on local Internet financial platform at the

same time of improving customer value, to conduct their own financial business;3 it is

combined with the spirit of the Internet, establish direct bank; Four is to strengthen the

cooperation with the electric business enterprise, Internet financial products, seizes

the market. The Internet of financial is to part or all of the financial products with the

help of Internet, mobile network to complete the purchase and sale of products.

And direct bank is to point to by the entity business network media, such as mail,

telephone, fax, Internet, mobile terminals and the interactive TV and so on, realizes

the banking center and terminal customer directly for business operators. Although the

traditional commercial Banks have been widely used in the mail, telephone, Internet

marketing methods and tools, such as set up "online banking", "bank" and "mobile

banking" business model, but the business model, compared with the traditional entity

bank is only a complement to the physical network and auxiliary, independence from

physical network does not exist. And direct bank is an independent organization and

staffing, its business development and marketing to the counter and physical entity

branch for the premise and foundation, therefore has the personnel, organization, cost

and other significant advantages of small, less than physical locations to provide

customers with more favorable interest rate and lower cost of financial products and

services.

2 Origin and current situation of the development of the financialization of the

Internet

2.1 The origin of the Internet financialization