2024年3月31日发(作者：)

新看法英语第三册Lesson26重点句子及分析

新看法英语第三册 Lesson26

重点句子及分析

【课文】

No one can avoid being influenced by advertisements.

Much as we may pride ourselves on our good taste, we are no

longer free to choose the things we wants, for advertising exerts

a subtle influence on us. In their efforts to persuade us to

buy this or that product, advertisers have made a close study

of human nature and have classified all our little weaknesses.

Advertisers discovered years ago that all of us love to

get something for nothing. An advertisement which begins with

the magic word free can rarely go wrong. These days,

advertisers not only offer free samples, but free cars, free

houses, and free trips round the world as well. They devise

hundreds of competitions which will enable us to win huge

sums of money. Radio and television have made it possible for

advertisers to capture the attention of millions of people in

this way.

During a radio programme, a company of biscuit

manufacturers once asked listeners to bake biscuits and

send them to their factory. They offered to pay $10 a pound

for the biggest biscuit baked by a listener. The response to

this competition was tremendous. Before long, biscuits of all

shapes and sizes began arriving at the factory. One lady

brought in a biscuit on a wheelbarrow. It weighted nearly 500

pounds. A little later, a man came along with a biscuit which

occupied the whole boot of his car. All the biscuits that

were sent were carefully weighed. The largest was 713 pounds.

It seemed certain that this would win the prize. But just

1 / 6

新看法英语第三册Lesson26重点句子及分析

before the competition closed, a lorry arrived at the factory with a

truly colossal biscuit which weighed 2,400 pounds. It had been

baked by a college student who had used over 1,000 pounds of

flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of

various other ingredients. It was so heavy that a crane had to be

used to remove it from the lorry. The manufacturers had to pay

more money than they had anticipated. For they bought the

biscuit from the student for $24,000.

【课文翻译】

没有人能防备受广告的影响。即使我们能够自夸自己的鉴赏力如

何敏锐，但我们已经无法独立自主地选购自己所需的东西了。这是因

为广告在我们身上施加着一种目染耳濡的影响。做广告的人在力求劝

说我们买下这种产品或那种产品从前，已经仔细地研究了人的本性，

并把人的缺点实行了分类。

做广告的人们多年前就发现我们大家都喜欢免费获取东西。凡是

用“免费”这个奇异的词开头的广告很少会失败的。当前，做广告的

人不但供应免费样品，而且还供应免费汽车，免费住所，免费旅行世

界。他们设计数以百计的竞赛，竞赛中有人可赢得巨额奖金。之声、

电视使做广告的人能够用这种手段吸引成百万人的注意力。

有一次，在之声播放的节目里，一个生产饼干的公司请听众烘制

饼干送到他们的工厂去。他们愿意以每磅 10 美元的价钱买下由听众烘制

的的饼干。此次竞赛在听众中引起极其热忱的反响。不久，形状各

异，大小不一的饼干陆续送到工厂。一位女士用手推车运来一个饼干，

重达 500 磅左右。相隔不一会儿，一个男子也带来一个大饼干，那个

饼干把汽车的行李箱挤得满满的。凡送来的饼干都仔细地称量。最重的一

个达 713 磅，看来这个饼干获奖无疑了。但就在竞赛截止时间将到之际，

一辆卡车驶进了工厂，运来了一个特大特别、重达 2,400 磅的饼干。它是

由一个大学生烘制的，用去 1,000 多磅的面粉、 800 磅食

糖、 200 磅动物脂肪及 400 磅其他各种原料。饼干份量太重了，用了

2 / 6