2024年2月13日发(作者：)

视觉识别手册英文翻译

Visual Identity Manual Translation

Introduction:

With the increasingly globalized business environment, effective

communication has become crucial for businesses to succeed. Visual

identity plays a significant role in this aspect, as it is the combination of

design elements that represents a company's values, vision, and mission. In

order to maintain consistency and coherence in visual communication, a

comprehensive Visual Identity Manual is crucial. This article aims to

provide a translation of a Visual Identity Manual from Chinese to English,

ensuring accuracy, clarity, and professional presentation.

1. Logo Usage:

1.1 Logo Dimensions:

The company logo should be scaled proportionally, without distorting its

original design. It should be legible and recognizable across all applications.

1.2 Logo Placement:

The logo should be placed prominently on all communication materials,

such as documents, marketing collateral, and website. It should be

positioned in a way that is visually appealing and does not interfere with the

overall layout.

1.3 Clear Space:

A clear space requirement should be maintained around the logo to

ensure visibility and visual impact. The minimum clear space should be

equivalent to the height of the logo.

2. Color Palette:

2.1 Primary Colors:

The primary colors of the visual identity are red and blue. The exact

color codes should be followed consistently across all applications.

2.2 Secondary Colors:

Secondary colors can be used to complement the primary colors. These

colors should be selected from the designated color palette to maintain

consistency.

3. Typography:

3.1 Font Selection:

The approved fonts for the company's visual identity are Arial and Times

New Roman. These fonts should be used consistently in all communication

materials to maintain a cohesive brand image.

3.2 Font Hierarchy:

Different font sizes and styles should be employed to create a clear

hierarchy and enhance readability. Headings, subheadings, and body text

should be differentiated appropriately.

4. Graphic Elements:

4.1 Patterns:

The use of designated patterns is encouraged to enhance visual interest

and create a unique brand identity. These patterns should be used sparingly

and in a consistent manner.

4.2 Illustrations and Icons:

Approved illustrations and icons should be used to support visual

communication. These elements should align with the company's brand

image and values.

5. Photography:

5.1 Image Selection:

High-quality, relevant, and professional images should be selected for

the company's visual communication. These images should reflect the

company's values and target audience.

5.2 Image Treatment:

Consistent image treatments, such as filters and cropping styles, should

be applied to maintain a cohesive visual identity across various platforms.

Conclusion:

Effective visual communication is a key component of a successful

brand strategy. A well-defined Visual Identity Manual is essential for

maintaining consistency, professionalism, and brand recognition. Through

the accurate translation of the original Chinese Visual Identity Manual into

English, businesses can extend their reach and effectively convey their brand

essence to a wider global audience. By following the guidelines outlined in

this article, companies can ensure that their visual identity is accurately

represented in English without compromising on clarity, coherence, and

professional presentation.